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Ed Benguiat Collection

About the Collection

Ed Benguiat became the typographic design director of Photo-Lettering Inc (PLINC) in 1962 and, in 1971, played a critical role, along with Herb Lubalin, Aaron Burns, and Ed Ronthaler, in the establishment of the International Typeface Corporation (ITC), the first independent licensing company for type designers. Benguiat eventually became Vice President of ITC, and he partnered with Lubalin to found U&lc, ITC’s magazine. Benguiat is also responsible for designs or redesigns for logotypes for Esquire, The New York Times, McCall’s, Sports Illustrated and The San Diego Tribune, among many others. A longtime SVA instructor, Benguiat began teaching at the College in the mid-1960s. He is a member of the Art Directors Club Hall of Fame. The Beguiat Collection comprises printed material and working files for Benguiat's work with Photo-Lettering Incorporated and the International Typeface Corporation.


The words "Antique Clocks" in ornate, black hand-lettered font. "Antique Clocks" hand lettering. 7 x 11.25.
Black against white background. PLINC appears in the center of an ornate cloud. “Barcelona ’92”/PLINC logotype mechanical. 10 x 15.
Black, pink and brown shaded text against yellow background. "WNBC-TV News 4 New York Designs for Promotion" mechanical. 15.75 x 19.5.
Collection of Benguiat Omni letters. Black against white background Benguiat Playbill Cursive/Benguiat Omni typeface design. 11.75 x 17.5. 1965.
Words "Fat Stuff" in voluptuous font. Black against white background Fat Stuff typeface design. 6.5 x 16.25.
Text: McCall's, final final 10-15-90. Black against white background McCall's logotype. 6.75 x 19. 1990.
Detailed, black and white illustration of a Victorian-style hot air balloon over the ocean. The words "New York City" appear over the horizon. Photo-Lettering Inc. "PLINC Around Town" poster. 24 x 12. 1983.
Glossary of ITC Benguiat characters in an ornate box; white against red background. Photo-Lettering Inc. "ITC Benguiat with Italics" poster. 29.5 x 18.25.
On a segmented background, three fonts are compared side by side. Bookman is yellow against blue, Barcelona is orange and blue against white, and typewriter is blue against grey. ITC Bookman, Barcelona, and American Typewriter specimen book covers. 20 x 24.
The words "Mercedes Benz" in white against a black background. Mercedes Benz logotype. 9.75 x 16.75.