Contents

Chermayeff & Geismar Collection

Ivan Chermayeff and Tom Geismar initially formed their partnership in the late 1950s and went on to revolutionize the field of visual communication and build one of America’s most influential graphic design firms. Together they have created more than 300 corporate identity programs for companies such as Mobil Oil, Xerox, Chase Manhattan Bank, PBS, Univision, and Pam Am. Their work extends from logos to posters and publications to major exhibitions including the United States Pavilions at the World’s Fair in Montreal and Oksaka, Japan. The Chermayeff & Geismar collection includes 325 posters, 340 letterhead samples, and more than 1,000 printed samples (including graphics manuals, annual reports, brochures, book and album covers, and packaging).

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Seymour Chwast Collection

Seymour Chwast has profoundly affected American graphic design and illustration, both through his stewardship of the seminal Push Pin Studios (which he founded in 1954 with Milton Glaser and Edward Sorel, classmates at Cooper Union) and his consistent contributions in editorial illustration for periodicals such as the New York Times, Forbes, and Frankfurter Allgemeine. When they first gained recognition, Chwast and Glaser represented a radical departure from the modernist orthodoxy prevalent in the New York design world, and embraced a flowing and vibrant visual style that would make its mark on the Pop movement on the 1960s; this was recognized in The Push Pin Style, the unprecedented exhibition of American design at the Louvre’s Musée des Arts Decoratifs in 1970. Chwast’s heavily-stylized but finely-worked variety of pastiche has more recently found resonance with emergent tendencies in post-modern graphic design. The Seymour Chwast Collection contains 60 original artworks, 79 posters, 33 periodicals (Push Pin Graphic and The Nose), numerous printed materials and several hundred slides.

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Heinz Edelmann Collection

Heinz Edelmann, who became famous in 1968 for the character design in the Beatles' animated film Yellow Submarine, produced a body of work across the next four decades that was notable for its combination of original illustration and design. A series of posters in 1980s and 1990s for Westdeutscher Rundfunk (the principal public broadcasting station in West Germany) gained lasting cultural significance for politically bold graphics that were striking in their combination of whimsical, surreal and sinister imagery. Edelmann had a long history of providing illustrations for periodicals, including Frankfurter Allgemeine Zeitung and the avant-garde magazine Twen. Books for the publisher Klett-Cotta were free-flowing designs that combined hand-lettering and illustration. Edelmann's distinctive contribution to visual culture has been recognized internationally in solo exhibitions in Europe, the United States and Japan, including a Masters Series exhibition at the School of Visual Arts. The Heinz Edelmann Collection comprises 140 posters, 13 screenprints, and nine books.

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Milton Glaser Collection

Milton Glaser is among the most celebrated graphic designers in the world. He co-founded the revolutionary Push Pin Studios in 1954, founded New York Magazine with Clay Felker in 1968, established Milton Glaser, Inc. in 1974, and teamed with Walter Bernard in 1983 to form the publication design firm WBMG. Throughout his career, Glaser has been a prolific creator of posters and prints and has produced iconic designs, such as the ubiquitous “I Love NY” campaign. His artwork has been featured in exhibits worldwide, including one-man shows at the Centre Georges Pompidou in Paris and the Museum of Modern Art in New York. The Milton Glaser Collection provides a complete overview of Glaser’s incredible and vast body of work: approximately 700 pieces of original art, 1,700 sketches, 380 posters, 150 prints, as well as 29 boxes of newspapers and magazines, album covers, menus, letterhead, annual reports, brochures, and books designed and/or illustrated by Mr. Glaser.

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Steven Heller Collection

Steven Heller is the author, co-author or editor of over 100 books on graphic design, illustration and political art. He was an art director at The New York Times for 33 years and is a columnist for The New York Times Book Review. Heller is also the co-founder and co-chair of the MFA Design Department and co-founder of the MFA Design Criticism Department at SVA.  The Steven Heller Collection reflects Heller's eclectic and far-ranging interests and includes posters collected by Heller, audio interviews with major designers and illustrators, books, slides, printed ephemera, and other research materials.

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Ed McCabe Collection

Ed McCabe is considered one of the advertising industry’s most creative copywriters. He has been responsible for some the world’s most successful and enduring advertising campaigns for clients including Perdue, Volvo, and Maxell. The Ed McCabe Collection consists of four boxes of advertisements by the legendary adman.

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James McMullan Collection

James McMullan is one of America’s foremost illustrators. He is best known for his acclaimed theater posters for Lincoln Center, and has also designed and illustrated many book jackets, album covers, and magazine articles. McMullan was born in 1934 in Tsingtao, China and studied art at the Pratt Institute in New York City. He joined Push Pin Studios in 1966, where he sharpened his psychologically intense style of realism. He departed Push Pin in 1969 just as Milton Glaser and Clay Felker were starting New York Magazine and he was one of the core group of artists who helped establish that magazine’s graphic style. McMullan designed his first Broadway poster in 1976, which led to a long relationship with Lincoln Center and his creation of many evocative and highly expressive posters for the theater. McMullan has also collaborated on six children’s books with his wife, children’s book author Kate McMullan. He began teaching at the School of Visual Arts in 1969 and in 1987 he inaugurated his High-Focus Drawing Program at SVA, which later resulted in a book on his distinctive approach to life drawing. The James McMullan Collection is composed of original art and sketches, plus printed examples of posters, book jackets, album covers, and editorial illustration.

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Tony Palladino Collection

The Tony Palladino Collection is composed of original art, posters, and other printed materials that display the witty, graphically austere, and conceptual style that has characterized Palladino’s work throughout his distinguished career as a designer and artist. His projects include the logotype for the book and film Psycho, the corporate identity for Conrail, and numerous posters and book jackets. He began teaching advertising design at SVA in 1958 and is the creator of the many of SVA’s renowned subway posters.

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George Tscherny Collection

The work of George Tscherny is characterized by its elegance, wit, and simplicity. Tscherny began his career as a packaging designer for Donald Deskey in 1950; he joined George Nelson & Associates in 1953, where his ideas about creativity and graphical problem-solving began to take shape. In 1955 Tscherny opened his own design studio. That same year he taught the first design course at SVA (then C&I Art School), a pilot class consisting of thirteen students selected from the Cartooning and Illustration departments. Tscherny designed the first SVA poster and logo in 1956 and was instrumental in establishing the school's visual presence in New York City. He redesigned the SVA logo and identity program in 1997. His many corporate clients have included W.R. Grace & Co., Pan Am, Johnson & Johnson, General Dynamics, SEI Corporation, The Ford Foundation, Mobil, and Air Canada. The George Tscherny Collection will continue to grow but already contains a substantial amount of work for more than twenty clients; printed materials include posters, brochures, annual reports, letterhead, and other samples representing his development of corporate and institutional identity programs.

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Henry Wolf Collection

Henry Wolf (1925–2005) shaped American periodical design in the 1950s and 1960s as art director of Esquire, Harper’s Bazaar, and Show magazines. He joined the McCann Erickson advertising agency in 1965 and later teamed with Jane Trahey to form Trahey/Wolf Advertising. In 1971 he founded Henry Wolf Productions, Inc., a studio dedicated to advertising and editorial photography. For the next three decades, Wolf worked as both a photographer and designer, shooting for a host of major clients, including Saks Fifth Avenue, Xerox, Revlon, and DeBeers. The Henry Wolf Collection includes more than 900 photographs, posters, advertisements, magazines, and correspondence.

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